Aging is witnessed when a series of biochemical events occurring in the body, both internally and externally. These actions deteriorate the body over time, which takes a toll on wellbeing, wellness and the appearance of the aging person. Antiaging comprises of procedures and treatments intending to prolong or reverse the aging process. As the aging phase begins, people start concerning about the visibility of the fine lines and wrinkles much deeper than the younger phase.
The antiaging market incorporates various products mainly, UV absorbers, anti-wrinkle products, anti-stretch mark products, hair colour and natural products. As per Haereticus Environmental Laboratory sources, the global sales of incorporated UV absorbers sunscreens is projected to flourish approximately $11 billion by 2020, contributing majorly towards the growth.
Following are the top noteworthy antiaging creams protecting against UV rays:
- Shiseido Urban Environment UV Protection Cream SPF 30: £31, SpaceNK
Shiseido Company Ltd is one of the oldest companies and was founded in 1872, headquartered in Tokyo. It is a Japanese multinational personal care company and the fifth largest cosmetic company, which deals with producing products related to skincare, haircare, fragrance and many more. Shiseido’s urban environment UV Protection cream with SPF 30 plays a triple role of moisturizer, primer and sun protection. The antiaging cream provides exceptional hydration and protects against dryness, skin-ageing, UV rays and air pollution and is also water-resistant. Kao, LO’real, Estee Lauder, Revlon are some of the competing brands with Shiseido.
- La Prairie Cellular Swiss UV Protection Veil, SPF 50: £145, John Lewis
La Prairie Group AG headquarters are located in Volketswil, Zurich. It was founded in 1954, Switzerland. Brands like Swiss Line, Caviar of Switzerland and PAR Skincare are the main competitors of the La Prairie group. The company’s Swiss UV Protection Veil cream is produced after massive research in the Swiss Laboratories, and the cream is specially designed to provide a blanket of protection against all the burning harmful UVB rays and aging UVA rays. The product consists of liquorice based brightening complex, which aids in controlling melanin production and enhances skin tone.
- Chantecaille Ultra Sun Protection Primer SPF 45: £80, SpaceNK
Chantecaille Beaute Inc, headquartered in New York, offers skincare and cosmetic products. Its skincare products consist of makeup removers, hydrating gel serums, hydrating creams, purifying and healing sprays, facial and eye cleansers, moisturizers, masks, and retinol, flower waters as well as anti-stress and anti-ageing, lip treatment, eye treatment products and many more. The Ultra Sun Protection Primer with SPF 40 introduced by the company is a broad-spectrum sunscreen which shields anti-aging and aims to prevent the breakdown of collagen and is greatly effectual, and mattifying primer as well as enables blocking of both UVA and UVB rays. The Chantecaille products are infused with soothing botanicals such as cherry blossom, lemon balm and white tea extracts as the brand focuses on cruelty-free and vegan-friendly products. In addition, Chantecaille products are free from Sulphate Detergents, Petrolatum, Palm Oil, Synthetic Colors, Phthalates and GMOs. Makeup Forever, Clinique, NARS, Urban Decay are some of its top competitors.
- Soundarya Radiance Cream with 24k Gold and SPF25
Forest Essentials is an Indian cosmetics brand, which follows the policy of not testing their products on animals; hence, their products are natural, organic and ayurvedic in nature. It was founded in 2000 and is headquartered in New Delhi, India. The company has a net worth of US $4 million approx. and owns 48 stores in India, supplies successfully over 190 hotels and exports to 120 countries including the UK, US, Australia and UAE. Based on the age-old Ayurvedic formulation called Swarn, the Soundarya Radiance Cream makes use of pure 24-Karat Gold power to revitalize the skin. Gold has effective properties of absorbing easily into the skin and protects from sun and environmental damage, which enables it as an extremely powerful age-defying agent. Forest Essentials Pure Rose Water Facial Toner, Sunscreen Lotion Aloe Vera & Sandalwood, Advanced Soundarya Age Defying Facial Serum With 24k Gold, Night Treatment Cream Jasmine & Patchouli, Sanjeevani Beauty Elixir are some of the demanding products of this brand.
- Olay Total Effects 7-in-1 Anti-Aging Moisturizer, SPF 30
Olay is a boutique products manufacturing company that is originated in South Africa as Oil of Olay, founded in 1952 and is headquartered in Ohio, United States. The parent company of Olay is Procter & Gamble, a multibillion-dollar brand and serves in various countries including the U.S., U.K, China, India, Philippines and others. Olay is one of most noteworthy names known for antiaging products and effective treatment. Olay Total Effects is from the series of Olay’s Preventative Anti-Aging Skin Care Collection. Total Effects Anti-Aging Moisturizer with SPF 30 includes VitaNiacin Complex II which combats 7 signs of aging. The creamy moisturizer deeply hydrates to nurture the skin’s moisture barriers. The vitamin-rich moisturizer guards from harmful UV rays, prevent skin aging, wrinkles and many more with its all in one lightweight SPF moisturizer. Olay launched Regenerist Whip SPF-30, an ultra-luxe anti-aging moisturizer in the United Kingdom, which helped the company to increase its customer base in the country. Players like Aveeno and Lumene are its biggest competitors.
Therefore, antiaging products focus primarily on preventing aging symptoms and enable the consumer to stay younger for a longer period. The skincare segment has hence, intensified their focus on developing organic and inorganic UV absorber products rather than focusing on whitening creams to prevent aging, encouraging cruelty-free and ayurvedic products.