If you are wondering what is next when it comes to Instagram marketing trends of 2020, then you have come to the right place. Approaching the new decade, businesses need to change their traditional concepts and stop believing that Instagram is only a social platform. On the contrary, this platform has genuinely become an economic as well as a search engine for all businesses and brands, small and big alike.
Instagram, as always, will continue to transform in 2020as well. Experts suggest that it will become both:
- A long-form video platform as well as
- An e-commerce platform.
In addition to that, there will be a new emphasis on conversions through influencer marketing. There will be more competition among the marketers and more challenges to face by the advertisers. Anyone who claims that хочулайки в инстаграм will not find it easy anymore.
- The most significant change that you will notice in 2020 is the Hidden Likes feature. This will cause and need to make a visual shift in the content.
- There will be more use seen of less produced and more relatable content instead of using carefully curated images.
The primary reason for such change is to address the mental health concerns with the teens in particular. However, marketers think that this change was made deliberately by Instagram to make people post more to their feed.
Shoppable Posts feature and influencer marketing
Last year, Instagram released a fantastic feature. This allowed people to purchase without having to leave the app. This feature is called Instagram Shopping. The working process of this feature involves:
- Tagging products by businesses to their Instagram content and
- Clicking on the tagged items by potential customers.
This will take the users directly to the product page on the website of the company. This not only increased the traffic to a site but also increased the chances of conversions. This feature will play a significant role in 2020.
As said earlier, there will also be an additional emphasis on influencer marketing. This is and will be one of the most popular forms of social media marketing. These influencers will enable businesses to have a more organic and dedicated following, which is something the search engines use as their site ranking parameter.
All you will need to do is find the right influencers according to your type of business to promote your brand, give a serious boost in the follower count, sales volumes, and overall brand recognition.
Instagram content plan
All these changes indicate that you will hardly succeed in your efforts and get high yields if you do not create an Instagram content plan well in advance to post in your feed. According to statistics, most of the brands post on Instagram 27.9 times in a month on an average. This shows how busy this platform is.
This means that you will need to post practically every day. If you do not have your content ready in advance, you will not be able to post regularly, one primary requirement for a wider reach and higher engagement on Instagram.
Author Bio –
Kristen Smith is the owner of a fashion brand, and she has admitted to using her social media profiles for gaining website traffic.