With the increasing social media influence on our daily lives, the gadgets help open up a window that brings us closer to the increasing number of people with chiseled bodies across the globe. On the contrary, it may stir up inferiority complex or body image issues by projecting all kinds of wrong notions of healthy. However, if taken positively, it serves as an amazing inspiration and motivation in working out toward a better body, adopting a healthier lifestyle.
Nowadays, the goal is not achieved by simply attaining that certain weight or “skinniness” but, buffing up those muscles and toning them has become an absolute necessity amongst the budding youth. While every other teenage kid is turning into a gymnasium enthusiast, a more disciplined way of living is being adopted. This discipline is not just limited to teenagers, but all the “gym freaks” in totality as well as the health conscious beings and it includes a strictly supervised diet plan along with intake of necessary health drinks, the protein shakes. Whey protein, having the global status of being the best, thus, takes over the market as the largest selling dietary supplement. It not only increases one’s stamina but also helps in the regeneration of the muscles. Therefore, even athletes prefer this protein. The rising demand for alternatives to dairy products also expands the global whey protein market.
Rising population, improving the standard of living and spreading health consciousness leads to a subsequent increase in the demand for whey protein market in the Asia-Pacific region. It constitutes around 18% of the global market for whey protein and is expected to record a 9.85% CAGR by the year 2023.
The application of whey protein is not just limited to fitness fanatics or athletes, but it also finds its way in bakeries and confectioneries, infant formulae, dairy products and in the production process of functional beverages like wine. Hence, evolving lifestyle pattern, improving conditions of the middle-class (that constitute the majority of the population in the Asia-Pacific region), growing working women’s numbers, who view this nutritional supplement as the perfect option to meet nutritional requirements, contribute highest to the Asia-Pacific whey protien market share at the global level.
Statistics within Asia-Pacific
The region holds the greatest population in the world. China is dominating the Asia-Pacific region by contributing 32% of the market share. The skyrocketing demand for food from the biggest population region is the major reason for its leading share in the global whey protein market.
Japan ranks second in the Asia-Pacific whey protein market. Since time immemorial, the Japanese have always been extremely health conscious in general and believe in leading a simple, healthy and organized lifestyle. It is but obvious that their demand for adequate and proper nutrition would be high and inclined toward the best protein in the market – whey protein.
The leading companies in the Asia-Pacific whey protien market include Fonterra, Omega Protein, Hilmar Ingredients, Seoul Dairy, Meiji Milk Products Corporation Limited and Unilever.
Whey proteins ensure that the human body gets the adequate nutritional value-addition. They are easily absorbed by the body and supply every necessary amino acid required in the process of boosting the synthesis of muscle-protein and help in nurturing growth or maintain a stable and healthier body. Whey proteins, having a versatile outreach in the consumer market are sure to witness a surge in their sales over the coming years.
Author: Clive Cooper
Senior Digital Marketing Manager at Inkwood Research