Kombucha is a form of fermented tea produced using sugar in a microbial culture like bacteria, yeast and mold. After fermentation, it is carbonated and then integrated with vinegar, amino acids, vitamins and antioxidants. It is known for its rich nutrition and has numerous health benefits. With the introduction of many herbal ingredients like ginger, basil, berries and aloe vera to the base drink to add newer tastes and flavors, the dietary profile of kombucha drink has further enhanced and thus its reputation as a nutritional drink.
Kombucha contains many beneficial vitamins, minerals and enzymes, thus making it a very versatile nutritional drink. It is natural and serves as a healthy functional beverage, thus increasing its global acceptability. The global consumer now increasingly demands natural, fortified and healthy food & beverages. The probiotics bacteria are produced during the fermentation process are a rich source of probiotics which helps in improving digestion, reducing inflammation and weight loss. Consumers are also switching to green tea with kombucha as it contains good anti-oxidants like polyphenols. With its anti-bacterial properties, it helps in preventing infection-causing bacteria in the human body. Additionally, kombucha reduces the sugar level in the body and also helps in preventing the development of cancer-causing cells. The health benefits of kombucha are many, and with rising health awareness among the global population, it is gradually becoming the preferred nutritional drink among people. The popularity of kombucha across various social media platforms is further augmenting the growth of the market.
Read the report published by Inkwood Research on “Global kombucha market“
The governments in many developed countries are also promoting kombucha as a healthy drink and are supporting manufacturers with regulations to spur the growth of the market. Though the acceptability in the developing economies hasn’t increased, however, experts believe that with rising disposable incomes and changing lifestyles, the kombucha market is set to grow in these countries as well. North America currently leads the market in terms of the total revenue generated, followed by the Asia Pacific due to the growing disposable incomes coupled with the increasing demand for fortified beverages in countries like India and China. Latin America is expected to have moderate growth over the next few years, although strong demand for kombucha drinks coupled with considerable economic growth in countries such as Venezuela, Brazil and Argentina is expected to boost the demand in the coming years. All these factors, together with the growing alcohol consumption levels globally are leading to people looking for kombucha as a drink, making it one of the fastest-growing segments in the efficient beverages market.
Some of the key players in the Kombucha market are Reed’s Inc., Kombucha Wonder Drink, Live Soda Kombucha, GT’s Kombucha Company, Red Bull GmbH., Makana Beverages Inc, Kosmic Kombucha, NessAlla Kombucha and Buchi Kombucha.
Author: Pratik Patra
Pratik is a Writer, Artist, and Technocrat from India. He is an engineer from IIT Bombay and is currently pursuing his MBA from XIMB.