Smartphone is one of the prime application in the global display market, owing to the increasing smartphone penetration, especially in developing countries of Asia Pacific, South America, and Middle East & Africa. At present, customers are demanding high-quality display in smartphones, just like laptops for improved comfort and convenience features that have progressed significant technologies in the smartphone display market, which has also risen the competition within.
The smartphone world comprises several types of displays based on the range of smartphones. Below are listed a few of the critical technologies that are propelling the smartphone display market.
TFT LCD, also known as Thin Film Transistor Liquid Crystal Display, is the cheapest LCDs in the smartphone market. Therefore, the technology has gained full recognition as it is used in entry-level, lower-end phones, considering the affordability. The strengths of TFT LCD include a low budget of production and high contrast ratio. However, consumers of this technology suffer from poor visibility with excessive light or in areas with direct sunlight.
IPS-LCD is an abbreviation for In-Place Switching Liquid Crystal Display. Comparatively, it is superior to the TFT due to some eminent progression such as wider screening angles and less consumption of power. As the production cost of IPS-LCD is high, it is commonly equipped in the top range of smartphones like Apple. Some of the core strength of this technology is the deliverance of excellent picture quality, along with up-gradation in battery life.
OLED is a newer technology in the smartphone display market that boosted the touchscreen technology to an elevated level. OLED, also known as Organic Light Emitting Diode, consists of organic material that is carbon-based, packed between two sheets, namely anode and cathode. These two sheets are then again squeezed amid two glass plates one at the top and another at the bottom, also termed as seal and substrate. The prime advantages of this technology are the fabrication of brilliant bright colours and wider viewing angles, which makes it the preferred choice for high-end smartphones.
AMOLED is another display technology that has extended its popularity amid most of the smartphone manufactures. Technically, AMOLED stands for Active Matrix Organic Light Emitting Diode. This display technology is the upgraded iteration of OLED technology with improved properties, featuring quality and response time. The signature characteristic of AMOLED screens is the presentation of the images with exceptional pixels, integrated with enhanced brightness and sharpness. AMOLED display technology was originated to provide a brilliant quality feature, which has boosted its adoption rapidly in the smartphone world, thus, becoming a choice display for high-end smartphones.
The above list of the smartphone display technologies, LCDs of both the type (TFT and IPS) are the most common type utilized by a vast pool of smartphones manufacturers. While, on the other hand, it is the OLEDs screens that lead the flagship market. However, the higher price of OLED and AMOLED displays is deterring its broader adoption in the smartphone display market. Some of the profound players in the global display market that has operations in the global display market include Toshiba Corporation, Japan Display Inc., LG Electronics Inc., SAMSUNG, Sony Corporation, Motorola Inc., Apple Inc., Tianma, AU Optronics, Foxconn, Sharp, among others.