Baby products are a niche market. Though the industry was conventionally rooted in the ‘touch & feel’ feature of supermarkets and stores, the booming e-commerce industry and online retailing boosted the baby products market at a noteworthy rate; the overall market is set to grow at 5.09% of growth rate in the coming years. The factors attracting the consumers towards online stores includes easy, convenient & 24*7 access to products, information of products, offers & discounts available online, and less time consumed for shopping. These features enticed the working and educated parents to buy infants & children products online through specific baby products online sites such as Burt’s Bees Baby, Baby Earth, Honest, 4Moms, FirstCry, along with general websites- Amazon & Flipkart.
Below List is categorized in various sections of Baby Products with its Brands:
- Bathing & Grooming-
The products in the category range from baby soaps, wash, moisturizers, massaging oil, shampoos, to hair oils. The products available in the market include the Honest Company’s face & body lotion, Honest baby & toddler multi powder, the Burt’s Bees Baby Bee Tear Free Shampoos & wash, Daily Cream to Powder, and others.
The category includes items such as disposable diapers, wet wipes, cotton nappies, and rash creams. The leading diaper and nappies brands are Hayat Kimya Sanayi’s Molfix baby diapers & Bebem baby diapers, Johnson’s baby wipes & diaper cream, and Kimberley Clark’s Huggies & Snugglers.
The clothing type comprises of items such as sleepsuits, tops, socks, caps, and others. The trendy, stylish toddler & children clothes are available both online and in supermarket stores. The popular baby clothing brands are namely, Tea Collection, Urban Tots, Gymboree, Young & Free Apparel, Mark & Spencers, and others.
The baby feeding category encompasses products from feeding bottles, sterilizer, bottle cleaning brush to baby food. The formulated nutrient-rich baby food offers great nourishment and helps in the overall growth of babies. The products in the market include CollapseAndGo bottles, Playtex Products LLC’s Playtex smart bottle brush, and Mee Mee’s Premium glass feeding bottle. The popular baby food brands are Gerber Products Company’s Organic baby cereal oatmeal & 1st food carrot, Earth’s Best, Plum Organics, and others.
- Baby Gear-
While leaving the house or travelling, the various newborn baby products required are stroller/car seat, backpack or diaper bag. The leading products are Vianetic 5-in-1 backpack, Vianetic Diaper bag, Nuna Cudl baby carrier, 4Moms’ car seat & strollers, Babyhug wander baby stroller, and others.
- Nursery Furniture-
The nursery baby products include crib or co-sleeper, the convertible crib, and the crib mattress. A lightweight crib & mattress is a must-have bedding product for babies. The various options available in the category are Graco Bento 5-in-1 Convertible Crib, DaVinci Autumn 4-in-1 Crib & Changer Combo, Babyletto Pure Crib Mattress, and others.
Thus, with the growing working population, improved economic conditions, increased smartphone users and internet penetration, the consumer base of online baby products shopping elevates the market growth. However, many manufacturers like Avon Products Inc., Dabur India Ltd., Johnson & Johnson, Pigeon Corporation, and others distribute baby products through numerous channels such as hypermarkets, departmental stores, chemists/pharmacies, and other stores along with online retailing.